Fairtrade fashion: Emma Watson models her new 'People Tree' collection

Proving she can pull off the rock-chick look to perfection Emma Watson has come a long way from her Harry Potter days as she poses in a new ad for clothing company People Tree.

She's collaborated with the fairtrade company for the past two seasons and the 20-year-old has also designed their latest spring/summer collection.

"I designed the collection last year after I’d started university in the US. We took care to design a really wearable collection that truly celebrates the traditional skills of People Tree’s Fairtrade groups around the world," she says.

The full range goes on sale on February 28, coinciding with the celebration of fairtrade fortnight.